3DOOH / Naked Eye CGI / Cinematic Storytelling

The Cosmic Voyage of the Metal Hand Bottle

A 2-minute 35-second Naked Eye CGI animation for Gulliver’s media facade, turning a bottle into a spaceship chased by a mysterious metallic creature across cinematic cosmic worlds.

Location Gulliver Media Facade, Kyiv
Service 3DOOH / Naked Eye CGI
Period September 2021
Format 2:35 cinematic 3D animation
Screen Multi-section media facade
Output 4 synchronized video streams
Project Overview

A media facade became the stage for a full cinematic Naked Eye adventure.

The project was created for the Gulliver media facade in Kyiv – one of Europe’s largest digital screens and a high-visibility urban media surface.

The goal was to create author-driven 3DOOH content that would use the full scale of the screen, demonstrate Naked Eye potential and make people stop, watch, record and share the experience.

Lumenstory built a complete cosmic story where an ordinary bottle becomes a spaceship, while a metallic creature with three mechanical tentacles chases it through fantastic space environments.

The Cosmic Voyage of the Metal Hand Bottle project visual placeholder
The Challenge

The story had to survive a huge multi-section screen and still feel like one deep 3D space.

The biggest technical constraint was Gulliver’s non-standard media facade architecture. The final content had to be split into four synchronized video streams with different resolutions.

Any error in perspective, timing or scene alignment could break the Naked Eye illusion and make the object feel like a flat video instead of a spatial experience.

The film also had to hold attention for 2 minutes and 35 seconds, which meant the content needed real story momentum, not just isolated visual tricks.

Gulliver Naked Eye CGI technical challenge placeholder
Creative Direction

A bottle becomes a spaceship – and the screen becomes outer space.

The creative direction was built around motion, chase and surprise. Instead of creating a static product-like 3D illusion, the team developed a cinematic cosmic pursuit where scale, speed and perspective drive the experience.

The key wow moment was the metallic creature chasing the bottle-spaceship, with its long snake-like body and three mechanical tentacles appearing to break beyond the screen plane into the real city space.

What We Created

A full Naked Eye CGI film built for the architecture of Gulliver’s media facade.

Deliverables
  • 2-minute 35-second 3DOOH / Naked Eye CGI animation
  • Full 3D story with bottle-spaceship, metallic creature and cosmic chase
  • VFX, explosions, mechanical animation and procedural deformations
  • Cosmic environments and cinematic background scenes
  • Final delivery as four synchronized video streams for Gulliver’s media facade
Production scope
  • Storyboard
  • Animatic
  • CGI / 3D production
  • Rigging and character-style mechanical animation
  • FX, compositing and sound design
  • Final Naked Eye screen adaptation
Process

A screen-first production pipeline built around chase dynamics and multi-stream synchronization.

01

Storyboard

The cosmic journey, chase rhythm and major Naked Eye moments were mapped first.

02

Animatic

Timing, scale, screen perspective and audience attention flow were validated early.

03

CGI Production

The bottle-spaceship, metallic creature, mechanical tentacles and space scenes were produced.

04

FX & Compositing

Explosions, procedural deformations, mechanical movement and final visual layers were refined.

05

Screen Adaptation

The final film was split and synchronized for the four-section Gulliver media facade.

Technical Execution

The technical core was preserving one continuous Naked Eye illusion across four different video outputs.

The final content had to be divided into four synchronized parts with different resolutions: 2368×1680, 3808×1680, 4032×1680 and 7680×1374.

The production team tested the composition on screen mockups early, so scenes were designed around Gulliver’s proportions and intended viewing perspective from the beginning.

Cinema 4D was used for rigging and animation of the metallic hand, robotic mechanisms and bottle-spaceship, while Unreal Engine created the scale and depth of the space environments.

The production also used EmberGen for explosion simulations, Houdini for procedural deformation of metallic gates, compositing workflows and a complex multi-part synchronized screen pipeline.

Metal Hand Bottle technical execution placeholder
Production Notes

Early screen mockups protected the Naked Eye effect before the final render stage.

  • Creative Director
  • Project Manager
  • 3D Artists
  • FX / Houdini Artist
  • Motion Designer
  • Anamorphic Technical Artist
  • Compositing Artist
  • Sound Designer

Risks were controlled through staged approvals from concept and animatics to final scene tests, with early composition checks on screen mockups and pre-adaptation to Gulliver’s real proportions.

Client Feedback
“The project worked not only as a technical Naked Eye demonstration, but as a full story that kept the viewer’s attention from beginning to end.”
Outcome

The largest media facade became a cinematic portal into a cosmic chase.

The project was approved and successfully launched on the Gulliver media facade in Kyiv.

The final content preserved the intended Naked Eye effect after being adapted to the complex multi-section screen architecture.

The film used the scale of the media facade as a strength, creating the feeling that objects were moving beyond the screen and into the urban environment.

The result proved that 3DOOH can work as a complete cinematic story, not only as a short visual trick or product reveal.