3DOOH / Anamorphic Storytelling / Digital Art

STOR and LUMY – UArt Media Fest Winner

An award-winning anamorphic CGI storytelling film created for UArt Media Fest and displayed on the large-format LED screen at Gulliver Shopping Center in Kyiv.

Project UArt Media Fest
Service 3DOOH / Animation
Period October 2023
Format 2:20 anamorphic CGI film
Location Gulliver, Kyiv
Result 1st place at UArt Media Fest
Project Overview

An anamorphic festival film built around characters, emotion and screen-scale illusion.

UArt Media Fest opened the opportunity to create an original author project for the large-format LED screen at Gulliver.

The goal was not just to make visually impressive content, but to create a work that combines art, emotion and technology — and stands out among international festival submissions.

Lumenstory created an anamorphic storytelling CGI film with two original characters, STOR and LUMY, supported by custom sound design, music and character-driven animation.

STOR and LUMY anamorphic storytelling visual placeholder
The Challenge

The work had to be both a story and an anamorphic illusion for a massive public screen.

The content was created specifically for the largest LED screen at Gulliver, so every composition had to account for the display’s unusual proportions and physical scale.

The anamorphic effect required accurate perspective for a specific viewing point, but the story still needed to work for people who would see it from different urban angles.

The team had to balance character readability, fast motion, emotional timing and large-scale depth illusions so the film remained understandable even during a short contact with the screen.

STOR and LUMY technical challenge placeholder
Creative Direction

A lighthearted character story about the light we already carry inside.

The project tells the story of two original characters — STOR and LUMY — through playful, comedic and emotional interaction. The external game hides a simple idea: the light we search for around us is often already inside us.

The key wow moments came when the characters appeared to move beyond the screen boundaries, turning Gulliver’s LED surface into a stage with real spatial depth.

What We Created

An original anamorphic CGI film where technology supports the story, not the other way around.

Deliverables
  • 2-minute 20-second anamorphic storytelling CGI film
  • Original characters STOR and LUMY with distinct personalities
  • Large-format LED screen adaptation for Gulliver
  • Anamorphic depth illusions and character-based spatial scenes
  • Custom music composition and sound design
Production scope
  • Storyboard
  • Animatic
  • Character design and animation
  • CGI / 3D production
  • Compositing
  • Final anamorphic screen adaptation
Process

A character-led pipeline built around story rhythm, screen geometry and emotional timing.

01

Storyboard

The story arc, character interaction and screen-scale moments were mapped first.

02

Animatic

Timing, humor, emotional beats and anamorphic scene logic were validated early.

03

Character Production

STOR and LUMY were developed as original characters with their own visual identity and behavior.

04

CGI & Sound

3D animation, compositing, music and sound design were combined into a unified storytelling experience.

05

Screen Adaptation

Key scenes were tested against Gulliver’s real proportions and anamorphic projection requirements.

Technical Execution

The technical core was making storytelling work inside anamorphic screen geometry.

The biggest challenge was combining character storytelling with the geometry of the Gulliver LED screen. The anamorphic effect had to be accurate, but the story could not depend only on one perfect viewpoint.

Key scenes were tested with early animatics and previs to confirm the depth illusion, character scale and perspective before final rendering.

LED color, brightness and contrast behavior were also considered during final adaptation, so the work would read correctly on the actual large-scale display.

The production used Cinema 4D, Redshift, Houdini, Adobe After Effects, a character animation pipeline, custom sound design, music composition and an anamorphic projection workflow.

STOR and LUMY technical execution placeholder
Production Notes

Four to five revision rounds helped refine the characters, story rhythm and anamorphic climax.

  • Creative Director
  • Art Director
  • Storytelling / Narrative Development
  • 3D Artist
  • CGI / 3D Motion Designers
  • Character Animator
  • Compositing Artist
  • Sound Designer
  • Music Composer
  • Project Manager

Risks were controlled through early animatics, anamorphic previs tests and checks of key scenes against the real proportions of the Gulliver screen before final rendering.

Client Feedback
“The team did not just use anamorphic effects — they created characters with their own emotions and a story that made the experience feel alive.”
Outcome

An author-led anamorphic story that won 1st place at UArt Media Fest.

The project won 1st place at the international UArt Media Fest, standing out among festival submissions through concept, direction and execution quality.

The work was displayed on the large LED screen at Gulliver, bringing character storytelling and anamorphic CGI into a real urban environment with a large daily audience.

STOR and LUMY became original characters with their own visual identity and story potential, creating a foundation for further IP development.

The project strengthened Lumenstory’s portfolio as a case that combines character design, storytelling, sound, music and immersive CGI in a public-space format.