Savanna Premium Cider — Digital Billboard Experience
A series of 15-second Naked Eye 3D CGI videos for Savanna Premium Cider, adapted across four different LED billboard locations in South Africa.
A premium cider launch built to break through everyday billboard blindness.
Savanna needed to make its premium cider impossible to ignore in environments where people pass dozens of digital ad surfaces every day.
The goal was to create a spectacular Naked Eye 3D campaign that emphasizes freshness, showcases the full product line and turns outdoor advertising into a moment people want to record and share.
The campaign was created for premium urban and retail locations in South Africa, including The Maslow, Oceans Mall, Innovocean and V&A Waterfront.
One creative idea had to work across four completely different LED environments.
The campaign was produced for four LED screens with different geometry, dimensions and viewing angles. Simple resizing was not an option.
To preserve the Naked Eye 3D effect, each screen needed its own anamorphic perspective and screen-specific calibration.
Another challenge was keeping small details — cider splashes, droplets on glass and lemon elements — readable on large outdoor LED surfaces with different viewing distances and lighting conditions.
The bottle became a physical object breaking out of the billboard space.
The idea was to make Savanna Premium Cider feel physically present inside and beyond the LED screen. Photoreal cider splashes, lemon slices and the bottle worked together as one dynamic system.
The key wow moment is the Savanna bottle flying beyond the screen together with cider simulation and lemon slices, followed by an anamorphic reveal of the full product line.
Supporting visuals
Final frames, bottle fly-out moments, liquid simulations, product lineup reveal and optional screen-context visuals.
A multi-screen Naked Eye 3D campaign with separate anamorphic adaptations.
- Series of 15-second Naked Eye 3D CGI videos for digital LED billboards
- Photoreal 3D animation of the Savanna Premium Cider bottle
- Cider splash simulations and droplets on glass
- Dynamic lemon elements and full product line reveal
- Separate anamorphic adaptations for The Maslow, Oceans Mall, Innovocean and V&A Waterfront
- Storyboard
- Animatic
- 3D product animation
- Houdini liquid simulations
- Anamorphic screen calibration
- Compositing and final adaptations
A screen-specific pipeline for preserving the 3D effect across four locations.
Storyboard
The product fly-out, liquid motion and lineup reveal were mapped early.
Animatic
Timing, depth cues and screen-specific perception were tested before final production.
Production
The bottle, lemons, product line and dynamic scene elements were created and animated.
FX & Compositing
Cider liquid simulations, droplets and final visual layers were refined for impact.
Final adaptations
Each LED location received its own calibrated anamorphic version.
The technical core was adapting one creative system to four different LED realities.
The largest challenge was creating one campaign concept for four different LED carriers, each with its own proportions, viewing angle and architectural constraints.
Instead of scaling one video, the team recalculated the anamorphic perspective for every screen to preserve the Naked Eye 3D effect.
Houdini was used for liquid simulations, helping cider splashes and droplets feel physically believable while remaining readable on large outdoor LED surfaces.
The production used Cinema 4D, Redshift, Houdini, Adobe After Effects and an anamorphic screen calibration workflow.
Four screen versions, complex simulations and early technical validation.
- Creative Director
- Project Manager
- 3D Artists
- FX / Houdini Artist
- Motion Designer
- Anamorphic Technical Artist
- Compositing Artist
The project included four revision rounds. Risks were controlled through early previs for each screen, test perspective cameras and pre-checks of the anamorphic effect before final simulation rendering.
“Lumenstory helped transform our outdoor campaign into an experience that felt larger than traditional advertising.”
A multi-location 3DOOH launch with full Naked Eye 3D impact preserved on every screen.
The campaign was successfully launched across four large-scale LED locations in South Africa: The Maslow, Oceans Mall, Innovocean and V&A Waterfront.
Each screen received its own anamorphic adaptation, allowing the campaign to preserve the full Naked Eye 3D effect despite different screen formats and viewing conditions.
The final result transformed standard outdoor advertising into a visual experience that made the brand more noticeable, more physical and more shareable in real public space.
Need Naked Eye 3D content adapted across multiple LED billboard formats?
If your campaign needs screen-specific anamorphic calibration, premium product CGI, liquid simulations and a strong outdoor wow effect, we can scope the right production path.
