Revlon — Live Boldly
A 15-second 3DOOH campaign for Revlon, built around a photoreal 3D lipstick model, anamorphic fly-out effect and screen-specific adaptations for two LED billboard formats in Cape Town.
A bold beauty campaign adapted from TVC into 3DOOH screen impact.
Revlon needed a 3D animated advertising piece for the Live Boldly campaign, based on an existing TVC video and adapted for outdoor LED screens.
The campaign was built for Cape Town and shown on two different screen types: a corner LED screen in a shopping mall and a large LED screen at a street intersection.
The lipstick had to feel real, premium and bold across two very different billboard environments.
The project required creating a photoreal 3D lipstick model that could carry the main anamorphic effect while staying consistent with Revlon’s visual identity.
The street screen created an additional challenge: the effect had to be readable from different angles and viewing distances, not just from one ideal position.
Each screen required its own preparation and unwrapping logic to preserve the intended wow effect and avoid distortion.
The lipstick became the hero object breaking out of the screen.
The core idea was to transform the existing TVC campaign into a 3DOOH visual experience by adding an anamorphic fly-out effect for the Revlon lipstick.
The key visual moment was the 3D lipstick model moving beyond the screen plane, while fashion model footage from the TVC remained part of the campaign’s visual language.
Supporting visuals
Final frames, product model details, screen-specific adaptations and optional production references.
A screen-specific 3DOOH beauty campaign built around a photoreal hero product.
- 3DOOH animation based on the Revlon Live Boldly TVC
- Version for a corner LED screen in a Cape Town shopping mall
- Version for a large LED screen at a street intersection
- Photoreal 3D lipstick model for the anamorphic fly-out effect
- Screen-specific video preparation and final adaptation
- Storyboard
- Animatic
- 3D product modeling
- Motion design
- Compositing
- Final screen adaptations
A production flow focused on product accuracy and screen-specific impact.
Storyboard
The TVC-based concept was translated into a billboard-friendly visual sequence.
Animatic
Timing, camera angle and wow effect were tested before final production.
Production
The lipstick model, campaign elements and 3D animation were produced.
Compositing
TVC elements, product animation and final visual layers were combined.
Final adaptations
Videos were prepared for each LED screen’s shape, resolution and location context.
The technical core was product realism plus screen-specific camera logic.
The team purchased the original Revlon lipstick and used it as the main reference for creating a photorealistic 3D model.
Camera angles were selected separately for each screen to make the anamorphic fly-out effect feel as strong and unexpected as possible.
Parts of the original TVC video with fashion models were preserved, keeping the campaign connected to Revlon’s existing creative direction.
The final video was prepared and unwrapped for each display, accounting for screen shape, resolution, location and viewing conditions.
The production focused on product realism, brand consistency and clean screen adaptation.
- 3D animators
- Motion designers
- Supervisor
- 2D artist
The project had only minor revisions, focused mainly on color palette adjustments to keep the final visual aligned with the brandbook.
The project was approved, launched and continued the collaboration.
Approved, launched and strong enough to continue the relationship.
The campaign was approved and launched as part of Revlon’s OOH and PR activity in Cape Town.
The final videos were adapted for both screen formats while preserving the intended 3DOOH impact, brand look and product focus.
The collaboration continued after the project, confirming that the production quality and workflow met the client’s expectations.
Need 3DOOH content for beauty, fashion or product-led campaigns?
If your campaign needs a photoreal product hero, screen-specific anamorphic effect and brand-safe execution across LED formats, we can scope the right production path.
