Ocean Waves – Anamorphic 3D Billboard
A full-scale anamorphic CGI ocean experience for Lake Plaza’s corner LED screen, designed to turn a shopping mall facade into a living underwater world in the middle of Kyiv.
A shopping mall LED screen transformed into a city-scale ocean window.
Lake Plaza needed to turn a large corner LED screen from a standard advertising surface into a visible urban attraction.
The goal was to create spectacular anamorphic 3D content that would use the screen geometry fully, surprise pedestrians and drivers, and encourage people to record and share the experience.
Lumenstory created a looped underwater CGI story where the building appears to open into a vast ocean filled with waves, fish, a manta and a giant whale.
A very wide corner screen had to feel like a deep underwater space.
The project was created for a PH20 Outdoor Full Color corner LED screen with a 3776×896 px resolution, which meant a very wide format with limited vertical space.
The anamorphic illusion worked from a specific viewing point, so the whole scene had to be built through a custom camera connected to the architecture of the building.
The team also had to synchronize content between two screen planes and keep water, whale, manta and fish movement convincing without breaking the depth illusion.
The facade became an ocean hidden inside the building.
The central idea was to erase the border between the screen and reality. Instead of showing a separate video, the content makes it feel as if a massive underwater world has opened behind the shopping mall facade.
The key wow moment was the giant whale breaking through the water space and appearing to move beyond the screen, amplified by the manta flying extremely close to the viewer.
Supporting visuals
Final frames, whale and manta moments, water simulation, fish schools, corner-screen depth tests and optional Lake Plaza screen documentation.
A looped anamorphic ocean world designed for a real corner LED screen.
- 2-minute 30-second looped anamorphic CGI video
- Underwater scene built for Lake Plaza’s corner LED screen
- Large-scale whale, manta and fish school animation
- Ocean water simulation and procedural underwater environment
- Custom anamorphic perspective for 37.76 × 8.96 m LED geometry
- Storyboard
- Animatic
- CGI / 3D production
- Fluid simulation and procedural systems
- Compositing
- Final anamorphic LED adaptation
A screen-first production pipeline for preserving ocean scale and anamorphic depth.
Storyboard
The underwater story, ocean scale and key marine-life moments were mapped first.
Animatic
Timing, depth illusion and screen-plane transitions were tested before final production.
CGI Production
The ocean environment, whale, manta, fish schools and underwater movement were created.
FX & Compositing
Water simulation, depth cues, lighting and final scene atmosphere were refined.
Screen Adaptation
The final content was adapted to the real corner LED dimensions and custom viewing point.
The technical core was combining massive ocean simulation with precise corner-screen anamorphosis.
The hardest part was making the ocean world work in two realities at once: as a 3D scene and as a distorted image that becomes correct only from the intended viewing point.
Every large object — the whale, manta and fish schools — had to be tested against the real LED geometry so scale and depth would remain convincing after anamorphic adaptation.
Because the screen was extremely wide and relatively low, composition had to be designed carefully to preserve vertical drama without losing readability.
The production used Cinema 4D, Redshift, Houdini for fluid workflows and procedural systems, After Effects, Photoshop and a custom anamorphic camera for the Lake Plaza LED screen.
Early digital screen previs helped protect the illusion before final render.
- Creative Director
- Project Manager
- 3D Artists
- FX / Houdini Artist
- Motion Designer
- Anamorphic Technical Artist
- Compositing Artist
The project included about 2–3 revision rounds. Risks were controlled through an early previs with a precise digital copy of the LED screen and anamorphic tests before final rendering.
“You turned the screen into a large living space and made people stop in the middle of the city.”
Lake Plaza’s LED screen became a visible urban digital landmark.
The project transformed the Lake Plaza LED screen from an advertising surface into a noticeable digital object in the city environment.
The ocean scenes and anamorphic depth created a strong stop-effect, encouraging pedestrians to pause, look and interact with the content.
The experience naturally generated user photos and videos, increasing the content’s social presence through organic sharing.
The final result showed how large anamorphic CGI can strengthen location awareness and create a more emotional public-space experience around a commercial property.
Need anamorphic 3D that turns a screen into a public-space attraction?
If your location, mall or brand needs a 3DOOH experience that uses real screen geometry, creates a stop-effect and encourages organic sharing, we can scope the right anamorphic production path.
