Nature – Anamorphic CGI Experience
A 45-second anamorphic CGI experience for a corner LED screen in New York, turning nature into a continuous visual cycle of transformation, harmony and living connection.
A city LED screen transformed into an emotional digital nature experience.
Nature was created as a conceptual DOOH / CGI project to demonstrate how an ordinary urban screen can become a premium immersive visual experience.
The goal was to combine anamorphic depth, CGI character animation, AI-enhanced environments and a deeper artistic idea about the harmony and interconnection of all living things.
Lumenstory created a 45-second anamorphic CGI film where natural forms continuously transform into one another, turning a corner LED screen into a living cycle of movement and evolution.
Complex morphing had to stay beautiful, readable and anamorphic at city scale.
The project was created for a corner LED screen with two planes and a 4894×1440 px resolution, which required precise planning of perspective, scale and viewing point.
The hardest creative and technical task was making very different characters – zebra, eagle and fish – transform into one another naturally without feeling like disconnected scenes.
The content also had to remain readable in a noisy New York street environment, where viewers may only have a few seconds to understand the movement, depth and emotional idea.
Nature as one living organism in constant transformation.
The concept was built around the idea that every form of life is connected. Instead of showing separate animals or separate landscapes, the film creates one continuous flow where life forms naturally pass into each other.
The key wow moment was the smooth morphing sequence where the zebra dissolves into space, transforms into an eagle and then becomes a flowing school of fish that appears to move beyond the screen.
Supporting visuals
Final frames, zebra-to-eagle morphing, fish transformation, AI-enhanced environments, corner-screen depth tests and optional anamorphic previews.
A conceptual anamorphic CGI film where morphing became the storytelling language.
- 45-second 3DOOH / anamorphic CGI experience
- CGI character animation with zebra, eagle and fish transformations
- Morphing animation system for continuous life-form transitions
- AI-enhanced natural environment design
- Final screen-specific adaptation for a 4894×1440 px corner LED display
- Storyboard
- Animatic
- CGI / 3D production
- Character modeling and animation
- Morphing / FX and compositing
- Final anamorphic screen adaptation
A transformation-first pipeline built around continuity, anatomy and anamorphic depth.
Storyboard
The life-cycle idea, transformation logic and screen-scale moments were mapped first.
Animatic
Timing, morphing rhythm and readability of each transformation were validated early.
Character Production
CGI animals were modeled, animated and prepared for morphing between different anatomical forms.
Morphing & Compositing
Transformation systems, AI-enhanced environments and final visual layers were combined.
Screen Adaptation
The final content was adjusted for the corner LED geometry and intended street viewing point.
The technical core was making different life forms transform naturally without breaking the anamorphic illusion.
The hardest part was combining morphing transitions between characters with very different anatomy: zebra, eagle and fish.
Each transformation had to feel organic, not mechanical, while still preserving clean silhouettes and readable movement on a large outdoor screen.
The team also had to adapt the scenes to the corner screen’s anamorphic perspective, keeping correct depth, scale and viewing-point geometry across two LED planes.
The production used Cinema 4D, Redshift, After Effects, AI image generation workflows, morphing systems, compositing and an anamorphic projection workflow.
Separate approvals for story, morphing and screen composition reduced late-stage risk.
- Creative Director
- Art Director
- CGI / 3D Artists
- Motion Designer
- Character Modeling Artist
- Animation Artist
- Morphing / FX Artist
- AI Environment Artist
- Compositing Artist
- Project Manager
Risks were controlled through staged approval of the storytelling concept, animatics, morphing scenes and corner-screen composition before final rendering.
“The project turned a complex idea about the interconnection of nature into a visual story that works as both an art experience and a technology demonstration.”
A city screen became a digital art installation about life, movement and connection.
The project was approved and completed in its final anamorphic CGI format without losing the original concept.
The final content turned a standard DOOH screen into an immersive visual experience that felt closer to a digital art installation than a conventional outdoor ad.
The continuous morphing system helped translate the idea of nature’s interconnection into a clear and emotional visual language.
The result showed how 3DOOH can communicate not only brand messages, but also artistic ideas, emotional concepts and immersive public-space experiences.
Need anamorphic CGI that turns a city screen into an immersive visual experience?
If your brand, location or cultural project needs 3DOOH content with story, emotion, CGI characters, morphing systems and screen-specific anamorphic execution, we can scope the right creative and technical path.
